Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
U-Verse – Is Comcast Helping AT&T Build their Brand?
I’m a firm believer in the theory that competition is good. It keeps you on your toes, it fosters creative thinking, and it can even make you go the extra mile. Competitors can also help you. If they’re...
We Get Questions, Lots of Questions!
Every week our Training & Education manger, Jill Bastian holds a live demo of our VerticalResponse product. It’s an hour where you can learn the basics about using your VR account and get some great email...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Expand the Reach of Your Email Beyond the Inbox
Social media is the talk of the town, but after many conversations we’ve found that people often leave with more questions about how to make effective use of social media for their business than when they...
The Ultimate Direct Mail Lead-Generation Piece!
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail – for some...
Webinar Q&A: Facebook For Your Business
VerticalResponse Webinars are not only free, but a great resource for small business email marketing and social media tips and advice. If you haven’t had a chance to attend one, check out all the great...
The Laughing Cow Does Cause Marketing, Building Email Lists, & Social Media in One Great Promotion
I was watching TV the other day (as I do) and saw this great commercial for The Laughing Cow cheese. First of all, I eat the stuff. It’s a great low calorie snack. Love that. But this commercial had a twist:...
Fab Fives of VR Marketing Blog Posts
Cinco de Mayo is almost here, and to celebrate I’m sharing our fabulous blog posts that include the number 5. There were 11 in the last year alone! Check ’em out and discover ways to add a little flavor...
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