Inc.com: How Do You Know When Employees Need to Get Out of the Box?

I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...

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14 years ago

• Small business marketing

5 Ways Your Email Marketing is Like a Marriage

I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...

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14 years ago

Cast Your Vote for the 2011 Small Business Influencer Awards

In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...

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14 years ago

• Social media marketing

Rise To The Top With Facebook EdgeRank

Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...

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14 years ago

Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business

I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...

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14 years ago

Why An Email Sucks and How to Make it Rock!

We all get hundreds of emails each day between our work and personal inboxes, so what does that mean? Competition for your readers’ attention is fierce. So why do so many emails in our inbox suck? I have a...

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14 years ago

• Product Updates

The VerticalResponse Button Builder Is Here!

I’ve been writing about call-to-action buttons for a while now and my team kept asking me, “Janine, when can we create a VR Button Builder?” So I’m thrilled to let you know we now have an easy to use...

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14 years ago

• Small business marketing

Email Marketing and Italy; a Comparison

I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...

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14 years ago

Lifecycle Marketing: What it is & Why it’s Important to Your Business

Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...

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14 years ago