• Product Updates

Event Marketing is Coming to VR – Stay Tuned!

Back in June we told you event marketing and ticket sales were being added to our product offerings, and we’re delighted that VerticalResponse Event Marketing is being released very soon! This new tool will...

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14 years ago

• Small business marketing

Bay Area Startup Weekend: Calling All Women Entrepreneurs

The Bay Area Startup Weekend is this weekend! I’m excited and honored to be one of the judges, and to meet all the amazing entrepreneurs out there who are working so hard to bring their ideas to life. Participating...

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14 years ago

iMedia Connection: In Email Marketing, Testing Never Stops

I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to...

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14 years ago

• Social media marketing

Can Your Business Have a Daily Deal? Groupon Move Over!

I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...

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14 years ago

Zappos: A Great Example of Exceeding Expectations

I must say, “I truly love Zappos.” I think their customer service is great, the site is easy to navigate and it’s an all-around super experience. My husband and I are always mesmerized by the...

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14 years ago

Free Stuff = New Customers + Great Word of Mouth

The word “free” is a wonderful word, isn’t it? Risk-free, free shipping, buy one get one free – they’re all tried and true in the world of marketing. But have you ever thought of...

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14 years ago

Inc.com: How Do You Know When Employees Need to Get Out of the Box?

I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...

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14 years ago

• Small business marketing

5 Ways Your Email Marketing is Like a Marriage

I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...

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14 years ago

Cast Your Vote for the 2011 Small Business Influencer Awards

In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...

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14 years ago