Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...
Social Media Day Comes to a City Near You
I love the concept of Meetups, which are localized gatherings of people engaging around common interests. You may have even read my recent blog post about organizing a Meetup of your own. And if you’re in San...
7 Easy Steps to Get More Action on Twitter
If you’re using Twitter for your business, good for you! You’re probably wondering how to get more Twitter activity such as re-tweets and followers. Well, here’s a fun idea you might want to give...
The Social Future is Here!
In the old days there was a pretty limited set of options to spread a message far and wide: You could climb to the top of a mountain and shout to the people below. You could tell some guy on horseback to ride from...
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
U-Verse – Is Comcast Helping AT&T Build their Brand?
I’m a firm believer in the theory that competition is good. It keeps you on your toes, it fosters creative thinking, and it can even make you go the extra mile. Competitors can also help you. If they’re...
We Get Questions, Lots of Questions!
Every week our Training & Education manger, Jill Bastian holds a live demo of our VerticalResponse product. It’s an hour where you can learn the basics about using your VR account and get some great email...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Expand the Reach of Your Email Beyond the Inbox
Social media is the talk of the town, but after many conversations we’ve found that people often leave with more questions about how to make effective use of social media for their business than when they...
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