Recorded Webinar: Direct Marketing that Gets Results
My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar, Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct...
5 Ways to “Use What You Have” In Your Next Email Campaign
We posted about new reasons to send an email marketing campaign, but you’ve probably already got a ton of content for your email campaigns at your disposal that you may not be thinking of. Need just one more...
5 Reasons to Send Your Next Email Campaign
Sometimes we all sit down in front of the computer monitor getting ready to create an email marketing campaign and we’re stuck. We don’t know where to begin but we know we need to, because every time we...
What is a Radio Button and When Should You Use One?
Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let’s talk about radio...
The Wrong Way to Handle Unsubscribes
I got an email the other day from what appeared to be a non-profit organization requesting donations for their cause. Normally this would be fine, however I never signed up to receive their information, I’ve...
Deliverability and Your Email Campaigns – What You Need to Know
As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It’s not only infuriating it’s time consuming as well. On top of this, phishing and...
FREE & Low Cost Tools We Found (And Use) To Help Your Business
I’m taking a break from writing about email marketing to tell you about some very cool online tools you might try to put to work for your business. We know that you like online tools that are easy to use and...
B2B Marketers – Build Your List Using White Papers
If you are marketing to a business, you’re always looking for creative ways to build your prospect list. You need to constantly keep feeding the funnel with prospects so you can convert them to your best...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...