As Newspapers Shut Down, Small Businesses Need Email
I was just having a conversation about the newspaper industry with Cindy our Marketing Analyst. These are terrible times for the Rocky Mountain News, the San Francisco Chronicle may close its doors, and newspapers...
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....
Two Easy Steps To Smarter Email Marketing
Are you tired of talk of the tough economy? As our new leadership says, it’s going to get tougher before it gets better. So now is actually the time to “think outside the box” or at least think beyond what you...
How Not To Write a Subject Line
I was recently on an “email marketing resources” site and found some horrifying information that was being given on how to write a great subject line. We all know that one of THE most important parts of...
Get Your Valentine’s Day Email Ready!
I posted this exactly a year ago but thought it was worth posting again (no, I’m not being lazy!). We just got through some major holidays but now it’s time to start over. Your first mission? You need...
Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...
New Features: List Management
Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it’s free btw) . If you’re wondering what you need to do, login to your...
Unlimited Emailing from VerticalResponse
Today we’re pretty excited to announce some new features from VerticalResponse; you’ll have access to unlimited emailing for a low fixed monthly fee. No, we’re not kidding. It’s tough in...