Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...
New Features: List Management
Recently we released a range of exciting new list features for customers who have gone through our list consolidation process (it’s free btw) . If you’re wondering what you need to do, login to your...
Unlimited Emailing from VerticalResponse
Today we’re pretty excited to announce some new features from VerticalResponse; you’ll have access to unlimited emailing for a low fixed monthly fee. No, we’re not kidding. It’s tough in...
We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
How to Create a Cross Object Report
As advanced as Cross Object Reporting might sound, it’s actually a fairly simple concept. All that’s involved is setting up a custom report type – which I’ll describe how to do later in this post –...
Marketing to Non-Responders
As a Marketing Manager, I’m always looking for new ways to reach out to the folks who are unresponsive to email marketing campaigns, you know the ones who don’t open OR click? Did you know that...
Sharing Content with Email Templates
Here at VerticalResponse, we’re pretty keen on not wasting time and energy by re-inventing the proverbial wheel. I’m sure you already know how great it is to share account information throughout your company using...
An Easier Way to Update Statistics…Post Launch
Along with the major changes to the app, we’ve also made some minor tweaks on existing functionality. Here’s a subtle change we’ve made but I’m pretty sure it puts a smile on many of your...
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