Scary Social Media Faux Pas – Don’t Be That Guy
After a social media mishap, 28% of companies have reported damage to their brand, or a loss of customer trust averaging a cost of over $638,000.
The Newest Location-Based Social Apps: Cool or Creepy?
You may be familiar with the likes of Foursquare and Facebook Places. Heck, you may even be old school and remember good old Gowalla from back in the day. In the simplest form, these location-based social apps use...
Learn From the Pros: Facebook Fan Pages We Love
I spend a lot of time on Facebook. A lot. Fortunately for me, it’s part of my job. And between browsing pictures of puppies, kids, and Ryan Gosling, I spend much of my time looking at fan pages for businesses...
Want Engagement? Get Your Conversation(s) On
The most important part of any social marketing campaign is the engagement that happens from the content you share with your audience. With most social marketing platforms, the interaction with your posts is...
Feather Your Social Nest with New Features from Roost by VerticalResponse
Back in December we announced the news that we acquired social marketing leader, Roost. Now, just a few short weeks later, we’re excited to share powerful new features to make your social marketing even more...
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
How ModCloth Takes the Social Media Cake
What’s wildly successful, unbelievably adorable, and huge on social media? If you said, “cat videos,” or “Ryan Gosling,” you’re absolutely correct, but I’m also talking...
Big News! VerticalResponse Acquires Roost™ Social Media Marketing Platform
I’m super excited to let you in on some great news; VerticalResponse is adding a leading social media marketing platform to our list of powerful tools enabling you to engage with customers instantly; Roost by...
Has Facebook Engagement Gone to the Dogs?
I’m tired of hearing the question; does anybody buy anything from Facebook? Maybe Facebook Ads work for some, but it’s really the endorsements, the Likes and the comments in the newsfeeds that drive...
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