Big News! VerticalResponse Acquires Roost™ Social Media Marketing Platform
I’m super excited to let you in on some great news; VerticalResponse is adding a leading social media marketing platform to our list of powerful tools enabling you to engage with customers instantly; Roost by...
Has Facebook Engagement Gone to the Dogs?
I’m tired of hearing the question; does anybody buy anything from Facebook? Maybe Facebook Ads work for some, but it’s really the endorsements, the Likes and the comments in the newsfeeds that drive...
BlogWorld Expo: Sweet Social Media o’ Mine – The Roxy Theatre’s Reinvention
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the second in a series of posts on their learnings from the conference. See the first post...
9 Ways to Delight Your Facebook Fans Without Giving Away The Farm
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most...
Rise To The Top With Facebook EdgeRank
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...
What the Heck is Google+ and What Does it Mean For My Business?
Now that Google+ is beginning to open to the public I thought I’d get my social media manager, Ellery (first VerticalResponser to join Google+), to give me a rundown of what it’s all about. Another...
The Social Future is Here!
In the old days there was a pretty limited set of options to spread a message far and wide: You could climb to the top of a mountain and shout to the people below. You could tell some guy on horseback to ride from...
Social Media Engagement – Do Kids & Puppies Rule?
As an active social media participant and contributor, we are always interested in seeing what our fans and followers respond to when we post and share new content. To shake things up a bit from our usual marketing...
Webinar Q&A: Facebook For Your Business
VerticalResponse Webinars are not only free, but a great resource for small business email marketing and social media tips and advice. If you haven’t had a chance to attend one, check out all the great...