Blogging Has Come a Long Way Baby!
In a recent article from eMarketer, 27.9 million US Internet users have a blog they update at least once per month, and they represent 14% of the Internet population. By 2013, 37.6 million users will update their...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
Recorded Webinar: Direct Marketing that Gets Results
My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar, Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct...
Tax Day Marketing Idea
I was walking in a neighborhood here in San Francisco and saw a great marketing idea from a retail clothing store. They had business cards printed and available as a “take one” right outside their door...
What is a Radio Button and When Should You Use One?
Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let’s talk about radio...
VerticalResponse Goes to the Zoo
VerticalResponse partnered with HandsOn Bay Area (HOBA) last weekend to improve our community through animal conservancy efforts. Activities included planting and refurbishing various gardens and exhibits at the.
How to Create a Cross Object Report
As advanced as Cross Object Reporting might sound, it’s actually a fairly simple concept. All that’s involved is setting up a custom report type – which I’ll describe how to do later in this post –...
Marketing to Non-Responders
As a Marketing Manager, I’m always looking for new ways to reach out to the folks who are unresponsive to email marketing campaigns, you know the ones who don’t open OR click? Did you know that...