Measure your email marketing success with KPIs
Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.
5 indispensable email list management best practices
Email list maintenance may not sound as fun or rewarding as sending emails, but it's just as important. Here are some best practices for you to follow.
It’s the law: 7 email marketing rules you should know
We break through the jargon to help you understand the CAN-SPAM Act, a law that governs email marketing.
5 tips to increase email open rates
If you’re suffering from bounce rates or spam complaints, improving your email delivery rate is key. Read on for five tips to make sure your emails get delivered.
GDPR’s relationship with marketing, the EU and you
With new regulations governing the European Union, see how to navigate the tricky balance between reaching target markets and respecting personal data.
29 Ways to Collect Email Addresses for Your Newsletter
Looking for ways to grow your email list? Here are 29 places where you should include or promote your sign up form.
Email Unsubscribe Law Canada | 4 things you should know about Canada’s anti-spam legislation
Here are four things you should know about Canada's anti-spam legislation (CASL) that goes into effect July 1st.
105 ways to build your email list | Tips, tactics and best practices
Developing an email list is perhaps the most essential task facing an email marketer. We've compiled 105 way to build your email list from scratch.
The do’s and don’ts of email delivery
This infographic outlines dos and don'ts of email delivery you should follow to help ensure your emails make it into the inbox, rather than the dreaded Spam folder.
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