Introducing VR Social: a Social Media Marketing Solution for Small Businesses
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from...
Small Biz Social Secrets – Episode 4: Lauren Friedman [VIDEO]
We’re very excited about our fourth installment of the Small Biz Social Secrets video series. This time we’re chatting with Lauren Friedman, Manager of the Community Engagement Team at Adobe Social. In...
Small Biz Social Secrets – Episode 3: Chris Brogan [VIDEO]
We are back for our third installment of Small Biz Social Secrets. This time around we had the distinct pleasure of sharing a few moments with Chris Brogan, President of Human Business Works. Chris shares insight...
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Email marketing is an ever-evolving...
Using Photos to Maximize Facebook Engagement
Today’s social media platforms allow you to communicate like never before. We can connect with old high school friends and family members all over the world. But as we see mega social platform Facebook nearing one...
The Magnificent Seven of Free(!) Web Analytics Tools
So you’ve set up your website and your business is ready to start generating revenue through a new channel, but how do you keep track of how such of that revenue is due to your site’s performance? The...
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. With 161 million members and hundreds of thousands of job...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
New Report: Marketers Still Embracing, Learning Social Media
A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when...