9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...
Small Biz Social Secrets – Episode 1: Shauna Causey [VIDEO]
At VerticalResponse we try to bring you relevant and valuable content to make your business better. With that objective in mind, we are excited to deliver the first episode of our new video series, Small Biz Social...
5 Tips to Building Affinity on Facebook
Are you looking for more engagement on your Facebook profile or page? Most people are going to answer that question with an emphatic YES! But you can’t just sit back and hope that engagement comes to you. With...
3 Reasons to Make Time for Social Media
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. So you think you can’t add another feather to your quiver of things to do to make your business successful....
The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands
So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network. While Timeline has been available for brands since the...
Offline Relationships Are More Critical Today Than Ever Before!
So I just got back from a week at the South by Southwest Interactive festival in Austin, TX. I have to admit that this was probably the most impactful trip I’ve had since I first attended back in 2009. The...
5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
Take 5…Video Marketing Tips That Is!
We talk a lot on our blog about marketing your business through different mediums (email, blogging, social media,etc.). One medium that often gets left out of the discussion is video marketing. Video marketing has...
Scary Social Media Faux Pas – Don’t Be That Guy
After a social media mishap, 28% of companies have reported damage to their brand, or a loss of customer trust averaging a cost of over $638,000.