Word of Mouth Marketing: Andy Sernovitz Answers Your Questions
We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so...
Small Biz Social Secrets – Episode 6: Justin Levy [VIDEO]
We’re back with our sixth installment of the Small Biz Social Secrets video series. This time we sit down with Justin Levy, Senior Social Communications Manager of Citrix Online. For those of you not...
Customers We Admire – Grand Cafe’s Marketing Revolution
“VerticalResponse Customers We Admire” is a series in which we highlight a customer and the things they’re doing well with their email, social and event marketing. Below, we discuss a Bastille Day...
Small Biz Social Secrets – Episode 5: Mike Simonsen [VIDEO]
We’re excited to bring you our fifth installment of the Small Biz Social Secrets video series. This time we’re chatting with Mike Simonsen, CEO of Altos Research. In this video, Mike shares how social...
How Colorado Businesses Used Social Media During the Fires
Colorado suffered some catastrophic fires, which put a lot of people and businesses in danger. Currently, the fires haven’t been put out, but hopefully when this post goes live, they will be. I’m from...
Social Media Efforts That Make Us Go WOW!
It seems like every company is embracing social media these days and that’s great! From start-ups to corporate giants, a social presence is a critical component of any marketing effort in today’s competitive...
Does Your Small Business Need a Social Media Policy?
The short answer is: heck yeah! A social media policy summarizes company procedures for employee communication in the online world. Just because you’re not as huge as Exxon Mobil doesn’t mean you can’t get yourself...
3 Tips to Make Your Press Release More Social Media-Friendly
Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases.
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...