Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
Acquisition or Partnership? How to Decide
If you're thinking about forming a partnership or acquiring another business, these questions will make it easier to decide which option is best.
Word of Mouth Marketing: Andy Sernovitz Answers Your Questions
We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so...
Customers We Admire – Grand Cafe’s Marketing Revolution
“VerticalResponse Customers We Admire” is a series in which we highlight a customer and the things they’re doing well with their email, social and event marketing. Below, we discuss a Bastille Day...
Introducing VerticalResponse Social, a One-Stop Social Media Marketing Solution for Small Businesses
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from...
Want Engagement? Get Your Conversation(s) On
The most important part of any social marketing campaign is the engagement that happens from the content you share with your audience. With most social marketing platforms, the interaction with your posts is...
New Event Marketing Features – Copy Events, Cause Marketing, and More!
This week we released some new functionality in our Event Marketing product including Cause Marketing & Donations. We also were able to address a few bug fixes that were affecting some customers. We are excited...
Wondering What to Post in Your Social Media Efforts? Roost to the Rescue!
One of the most common challenges we hear from small businesses owners when it comes to social media marketing is how to find great content to post. Let’s face it, figuring out what to post takes time and...
Feather Your Social Nest with New Features from Roost by VerticalResponse
Back in December we announced the news that we acquired social marketing leader, Roost. Now, just a few short weeks later, we’re excited to share powerful new features to make your social marketing even more...