Providing consumers added value is important since doing so may boost your brand’s reputation, profits, and long-term success. Learning about the advantages that various customer types desire can help to improve products and promote reproduction business! Giving customers something of value boosts their confidence in the company’s offerings, which encourages them to return and share their own positive experiences.

Added value is an important tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one’s place in the marketplace. Don’t know where to start? Here are fifteen ways to create added value that can be easily implemented into your business plan today:

1. Always consider your customers’ perspective

The art of creating added value starts with seeing your business through your customers’ eyes.

Consider what’s important to your target market and how your product or service will benefit them. What problem does it solve, how will it help them overcome obstacles or do their jobs better? Many businesses miss the boat by focusing on features instead of benefits. By shifting your focus to providing content that focuses on your customers’ needs you can start helping and stop selling.

Creating customer personas is helpful to provide insights about your current and future customers, what’s meaningful to them, and gives you a roadmap of the kind of content you can create and share to provide added value.

2. Consistently work to improve customer satisfaction

Although the debate over whether the customer is always right (or not!) continues, lack of customer satisfaction is a sure-fire way to keep people from coming back.

Soliciting honest feedback through surveys on a regular basis allows you to keep your finger on the pulse of your customers’ needs in their journey with your business and is also an opportunity to monitor your brand’s identity in the marketplace.

Free survey tools like Survey MonkeyKwikSurveys and SurveyPlanet offer easy-to-use templates and unlimited responses to ensure you can collect feedback and create an action plan based on the results.

3. Implement marketing models into your strategy

As you search for ways to create added value, using popular marketing models can help your strategy take shape.

For small and medium businesses, the Four Cs modelBrand Essence Wheel, and SWOT Analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends.

4. Develop a memorable customer experience

Businesses with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, positive online reviews, and higher retention rates.

When getting started, you’ll need to consider all touch points of your business, from initial lead capture to post-purchase communication and how to properly maximize the added value for the customer throughout the process.

Building a customer experience also allows you to develop relationships with your customers so you can connect on levels that go past simply getting the sale.

Most importantly, memorable customer experience models aim to deliver unexpected intangible value that cannot be packaged or sold. This includes personalized service, attention to detail, and showing a sense of urgency to address concerns as they arise.

5. Never underestimate the value of free resources

Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers.

Free resources can also serve as useful tools to help grow a small business’s brand awareness and expose your target market to various products and services.

For brick and mortar stores, consider promotional materials featuring your company’s logo that can be given out in-store. Businesses with an online presence can use a customized sign up form to encourage visitors to sign up to hear more about special offers and promotions.

Remember, although you may be offering something for free, it still needs to have relevance to your market and should always be consistent with your brand’s overall purpose.

6. Be honest and open-minded

You should always be honest, upfront, and communicative with your customers regarding customer service. Make everything crystal clear right away. For example, Inform your customers in advance if you plan to change your policies. Doing this will ensure that you live up to their expectations and that nothing bad happens.

Also, do not leave consumers without explanation if things do not go according to plan. If you offer value by being transparent, your consumers will be more inclined to return and promote your goods and services to others.

7. Prioritize the quality of your interests above pricing

Offering items and services for less money than your rivals won’t guarantee more sales. Although cost is a big concern for consumers, many times, the customer might entice them to spend an additional few dollars if they feel that what’s being supplied has higher quality or fits their requirements in some other way- which implies that giving cheaper pricing might not always assist raise sales!

When developing anything new, make sure it is of great quality so that people would want to purchase from you rather than just purchasing something identical at a lesser price.

8. Power of customer testimonials

Research suggests that 88% of consumers trust customer evaluations as highly as word-of-mouth recommendations from family and friends. You may take advantage of this by collecting approvals and case studies for your website and social media channels.

Testimonials may not only increase your authority and ease the concerns of prospective clients, but they can also make you stand out significantly from your rivals. They showcase your worth by showing clients a proven track record of success.

9. Produce practical online content

Blog material gives value to prospects. It raises your credibility in the eyes of your clients and potential clients. Additionally, it establishes your business. Consider creating web articles that describe the technical details of the solutions you provide to satisfy this requirement. Your prospects will value your knowledge and see you as the go-to source of information if you provide them with such material throughout the buying process.

10. Pay attention to brand perception

Customers are more inclined to purchase products from companies that share their principles and beliefs. Brands that support reasons or give back to the community may connect with their audience and make consumers feel good about purchasing from them.

Other strategies for enhancing brand image and providing value to your clients include humor, sincerity, and consistency. Think about developing an intentional mission statement, giving your branding more personality, or donating a portion of your profits to charity organizations.

11. Compile and use complaints (and let customers know you care)

Many of your customers will want to post reviews and feedback, whether they are happy or not. To help you enhance your business, you must gather and use this information.

For instance, you might get a complaint about poor customer service in one of your reviews. Keep track of all that data in a database so you can refer to it frequently and develop your company over time.

Then, using the input from your evaluations, you can utilize this knowledge to teach your staff to address all the problems you’ve found. It may do through review comments, social media post updates, or customer emails. Then, you can show your worth to clients by reassuring them that you respect their input and have taken appropriate action.

12. Run contests

Contests are popular because they are entertaining and lucrative. Your subscribers may easily engage with your company and have a chance to check out its goods and services.

You may utilize your website, social media, and email to run a contest or giveaway. Emails sent to subscribers should include all applicable rules, regulations, and awards details. To attract new participants, you may also send emails with contest updates.

13. Establish a self-service portal

The demands for support services are changing. More than ever, consumers now demand access to help at all times. They want to be able to absorb information and find solutions on their own.

Self-service portals should ideally include a variety of self-help tools for clients to utilize and be available via business websites. Some common features of self-service portals are knowledge bases with practical articles, product or service demonstration videos, self-logging for issue access, and chat services.

14. Show value by being receptive

Customer care goes beyond simply resolving issues and offering assistance when something goes wrong. Additionally, it involves alerting your clients to perceive that their company is important to you.

For instance, if someone contacts you with comments or a proposal for improvement, respond to them right away to express your appreciation. Tell them if you shared it with the team or, if applicable, how it was put into practice. Customers feel heard and appreciated because of this!

15. Building an online community for your clients

You can demonstrate your dedication to long-term value creation by building an online community for your clients. It’s the ideal strategy for tying people to your company. Your clients will have a place to go where they can share knowledge and address their issues if you develop a group, forum, or online community.

You may, for instance, start a Facebook group where users can discuss how they use your product, their achievements and failures, and other relevant details. In addition to offering value to your existing clients, an online community offers a means to show value to potential consumers via your current clientele.


Customers want to be sure they are getting their money’s worth when they use their time and money to support your business. These 15 tips will help you think about a few ways to add value for your prospects and customers now and in the future. What other methods do you use to add value for your customers? Let us know in the comment below.

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