Offering email marketing to your customers provides you the ability to generate incremental revenue and grow your own business. Your VerticalResponse partner dashboard can assist these efforts. Whether you handle all the email marketing for your customers, or let them take the reins with their campaigns, use these three actionable tips to help your customers successfully send their email marketing campaigns.

1. Keep tabs on new sign-ups

Before customers can send emails, they need to verify their account via a confirmation email we send. Check your new sign-ups on a weekly basis to ensure they’ve verified their accounts. Customers are most engaged during the first 3 to 7 days after signing up.

If you notice any sign-ups that aren’t verified, follow-up with a reminder. Taking this action will ensure you don’t miss any opportunities to generate revenue from your new sign-ups.

2. Check the Activities Report

The Activities Report tells you if an account has signed up and is using the system by providing the date the last email campaign was sent. Check your customers’ email drafts by logging into their account and reviewing their email history.

Did they create a draft, but haven’t sent it? If customers have signed up, but haven’t sent an email, perhaps they’re having trouble using the system or maybe they need some email design tips to create an eye-catching email.

We have helpful tutorials and a VIP support team (vip@verticalresponse.com) to help your customers get their email marketing campaigns off the ground and into the inbox.

3. Review your customers’ sending history

Look for any red flags, such as a decrease in email send frequency or a halt in email sends altogether. If you see this, contact your customers to find out why their sending patterns have changed. Are your customers only seasonal senders? Make sure they’re staying top-of-mind during the off-season by touching base with their customers. Are they getting the results they expected? There’s always room for improvement!

Whatever the reason, take this opportunity to help your customers understand how they can use email marketing to grow their business and get better results from their email campaigns.

Whether your customers need a simple reminder to verify their account, or fresh ideas to expand the variety of emails they’re sending, we’re here to help you be the expert. With these 3 tips, you’ll keep your customers sending email.

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Written by Desmond Perrotto, Partner Training Manager at VerticalResponse.

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