The end of the year is stuffed with holidays — such as Black Friday and Small Business Saturday — that you’ll want to prepare for. And the handful of days after Thanksgiving are particularly full of notable occasions that drive customer traffic and generate revenue or donations. Here’s how to take advantage of the busiest weekend of the holiday season:

Season your subject line for every event


Thanksgiving weekend sales add spice to the holiday. Give thanks for your customers by giving them the deals they’re looking for. Some subject line ideas:

  1. With a side of gratitude for our pets — PetSmart
  2. Live the give — Toms
  3. Wines That Go With Turkey (And All The Sides) — expressions of the vine
  4. Happy Thanksgiving. Hot discount one week only. — Book keeping
  5. Most Commonly Forgotten Thanksgiving Items — FreshDirect

Looking for even more Thanksgiving subject line ideas?

Black Friday

U.S. retailers earned a record $7.9 billion on Black Friday in 2017. To get in on the action, have a look at these Black Friday email subject lines:

  1. Mystery Sale – How Much Will You Save — Forever 21
  2. Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky
  3. FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand
  4. Save 40% at our Black Friday Savings Event — Rockport
  5. If You Open One Email This Black Friday… — Steve Madden

Cyber Monday

As the largest online sales day of the year, Cyber Monday is no time to power down. Instead, try these Cyber Monday email subject lines:

  1. Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect
  2. Take a break from Cyber Monday, have some Taco Bell — Taco Bell
  3. Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority
  4. Save big for Cyber Monday – give the gift of family —
  5. The $50 we owe you… — Urban Outfitters

Giving Tuesday

#GivingTuesday is an annual celebration focused on generosity and raising money for worthy causes. Get in on the good spirits with these subject lines:

  1. $25 provides 100 meals — The St. Louis Area Foodbank
  2. Plant 5,000 native trees to help wildlife — The National Wildlife Federation
  3. There’s a sea lion pup who wants you to open this email — Oceana
  4. Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
  5. We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s

If you’re unsure where to start, focus on a realistic promotion for your business to run. Think about the value you provide and something that would make sense in your target customer’s wish list. For example, a sporting goods store might promote comfortable clothes to wear after the Thanksgiving meal, or perhaps Black Friday sales worth racing toward. Take a look at the below ideas, and consider how you could rework them to work for you. check out 35 great B2B subject lines

Inspiration is served


  1. We’re thankful for you! And these hot sales…
  2. Get stuffed from our newest offerings
  3. 50% off? Talk about something to be grateful for
  4. Serving up a dish of deals
  5. A piece of the pie: Get a free bakery item on us

Black Friday

  1. FriYay! See What We’re Eyeing This Year
  2. Food coma? These sales will wake you up
  3. Knock Knock! Open Up For Doorbusters
  4. We waited all year to share these deals with you
  5. We Can’t Keep Quiet Any Longer, Check Out Our Sale

Cyber Monday

  1. Don’t break the bank, break the internet
  2. Cyber Deals to Get You Psyched
  3. All I want for Christmas is… 50% off the hottest toys
  4. What a site! 40% off everything
  5. Monday has never looked this good

Giving Tuesday

  1. We’re almost there! Give now to help kids in need
  2. It’s not too late to get involved in #GivingTuesday
  3. Give the gift of impact
  4. Your donation is matched to help more animals
  5. Have TWICE the impact on Giving TWO-sday

Small Business Saturday

Not to be forgotten, this important day is dedicated to shopping small. Make the most of Small Business Saturday by running events or promotions. Then let people know about them through email. Some powerful subject lines:

  1. Special savings coming this Saturday
  2. Free cocoa when you Shop Small on Saturday
  3. 30% off for supporting your local businesses
  4. Celebrate this weekend at our Saturday event & giveaway
  5. Save the Date: Small Business Saturday

This year, give thanks for the ability to communicate with customers. By creating subject lines that keep your customers content and clicking, you can create a season of giving, caring and sharing. So snuggle in with a cup of cider and plan your seasonal subject line menu.

Join 140,000 small business owners

Get expert tips and email inspiration delivered to your inbox every two weeks.

© 2018, Lindsey Bakken. All rights reserved.

Related Blogs

Ready to apply what you've
learned about Email