Acquisition or Partnership? How to Decide
If you're thinking about forming a partnership or acquiring another business, these questions will make it easier to decide which option is best.
How to Create a Successful Email from Head-to-Toe
Ever wonder what makes an email look great and work successfully? You probably have, we get this question a lot. To help answer that question we’re going to go through an email from head-to-toe and point out...
Make Your Content Pop with Pictures
It’s a scientific fact that we all love to look at photos! Okay, so it’s not a fact, but photos are a great way to build engagement on your Facebook page, Twitter feed and even your blog. Why? First and...
Thinking about Launching an Online Contest? Read This First
If you’re thinking about launching a contest of your own, these eight tips will start you off on the right track.
Google & Social: A Cautionary Tale
Google’s recent acquisition of Wildfire was just the latest in a long series of big moves made by the search giant in their quest for prominence in the social sphere. But it was the first significant one in a...
How to Make Trade Show Planning Easy Breezy
I love making lists and enjoy crossing things off lists even more! I create lists in both my personal and professional life. So when it comes to planning tradeshows (almost 30 a year for VerticalResponse), needless...
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
4 Ways to Combat Digital ADD
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Everyone does it. You start off with an email; maybe it’s a newsletter. It takes you to an article to read, and...
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
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