How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
Hey Girl, Wanna Go Viral? Learn from Memes
Internet memes (“meems”). What are they? They’re widely mispronounced (don’t feel bad, I thought it was “me me” too). They also equate to every marketer’s dream: viral...
Get Your Vote On: Time to Choose the Next Teen Tycoon!
Sixteen-year-old Jack’s goal with his online startup, Skimling, is to connect high schoolers who want feedback on their essays with teachers willing to critique them – for a small fee. Fifteen-year-old Hana designs...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...
5 Biggest Event Planning Fears and How to Face Them
Everyone loves a good party. But planning one can be pretty stressful. I've got five ideas to combat common event planning fears in my latest Inc.com blog post.
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However,...
How to Tackle the Super Bowl Hype & Score with Your Customers
Regardless as to whether you’re cheering for the Giants or the Patriots in the upcoming Super Bowl on February 5, chances are you’ll tune in to watch not only the game, but the commercials too. Advertisers are...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
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