5 B2B Email Marketing Takeaways from Tebow-Mania
Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...
Has Communication on Twitter Gone to the Birds?
I don’t want this to be one of those nostalgic posts that remember the “good old days” on one of the more popular social networks. No, I just want to share some very unscientific findings that made me scratch my...
How to Customize Your Email Marketing With Little to No Effort
There are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.
Calling All NonResponders – Don’t Give Up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our...
Do Your Email Lists Deliver?
2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...
Why is Google’s Logo Blacked Out Today?
You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...
Calling All Teen Entrepreneurs: Enter Our Next Teen Tycoon Contest and Win!
We’re super excited to announce our VerticalResponse Next Teen Tycoon video contest – our search for America’s future business mogul!
A Happy Lesson on Branding from Apple & Grouplove
Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music...
Blogosphere Facts – Can You Handle the Truth?
Did you know that the earth isn’t just comprised of four hemispheres, but there’s actually a fifth we’re living in? It’s called (cue dramatic music) …the Blogosphere! Did you also know that “blogosphere” is a real...