Get a Higher Open & Click Rate with Pre-Header Links
Your recipients are getting your email marketing campaigns in various email readers and on mobile devices and many of them are making decisions on whether to read them in a split second. They look at who the email...
Email Delivery: 6 Tips for Delivering B2B Email
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 2 of our ongoing email deliverability information which focused on Email Delivery: How Your Email Looks in Different Email...
May Monthly Email List Building Ideas
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Street Fairs! – Summer weather is here! If you participate in...
Use Buttons Instead of Links and Increase Your Clicks
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of...
Email Delivery: How Your Email Looks in Different Email Clients
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 which focused on Authentication, Reputation, Feedback Loops and Bounced Email. Today she’ll be talking about Email Rendering....
Announcing the VR 500 – Email Marketing Excellence Awards
We all love it when small businesses grow, right? Well today I’m super excited to announce the quarterly VR 500 awards! It our way of acknowledging our customers for using email to grow their business. For...
5 Ways to Feature A Customer in Your Marketing
We’ve been having some really good luck in our marketing campaigns when we feature a customer. It’s always great to have customer testimonials since the best way to sell your product or service is to...
Q&A: How To Make Social Media & Email Work Together
A few weeks ago I was asked to present on How to Make Social Media and Email Work Together at SocialBiz 2010, a conference here in Northern California. After the presentation I had some great questions from the...
Your Email Marketing List – The Most Important Part of Your Email Campaign
I’ve talked about how the most important parts of your email are your subject line and your from label, but without the proper list to send your email marketing campaign to, you’re outta luck. You can...
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