A Poor Example of A B2B Lead Generation Email
Recently I received an unsolicited email from a non-named company. Not a great start to an e-relationship with this company. From: Cathy Subject: Requesting a quick 15 Minutes Conference Call I didn’t...
San Francisco Small Business Week is Now!
National Small Business Week is May 23-25 but in San Francisco we’re off to an early start! The San Francisco Small Business Week is May 15-21 and it’s designed to support the success of small...
Book Launches Today: The Referral Engine – Teaching Your Business To Market Itself
Normally I don’t do a ton of book promotions, but this one is different. It’s a wonderful book by our friend John Jantsch, author of Duct Tape Marketing and now The Referral Engine. This book is full...
What’s in a name? Choosing a name for your email newsletter
Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We...
Cinco de Mayo! Our 15 “Fives” from VerticalResponse for Marketing Your Biz
In honor of Cinco de Mayo, we’ve compiled a list of our marketing blog posts and free marketing guides that include the number 5. Take advantage of these 15 ways to add a little spice to your marketing with...
Net Promoter Score – What it is and How it Can Help Your Business
I was listening to a news conference today about the merger between United Airlines and Continental. Reporters were asking the CEO’s of both companies some questions about it and I caught an answer from the...
4 Easy Steps for Using Email to Get Interaction in Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! So you build a community to get engaged with your customers and want them actively participating in...
MediaPost On “5 Steps To Better Small Biz Marketing”
From time to time I like to share articles that have good advice for small business marketing, whether it’s related to email marketing or not. Today we came across a MediaPost article called “5 Steps To Better...
5 Tips for Making Social Media Local
Many of our email marketing customers sell their product and services to local communities which is great. Say for instance you run an Irish pub, you aren’t going to ship your corned beef and cabbage with a...
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