How Respecting Competition Wins Business
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...
Restaurants & Bars: 5 Ways to Use Twitter & Facebook
We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...
Increase Twitter Followers by Sending an Email Campaign
Let’s face it, our customers want to engage with us in all different ways at all different times. Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others...
Email Delivery: Understanding Response Rates
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 & 2 of our ongoing email deliverability information. Today she’ll be talking email response rates and what they all mean....
June Monthly Email List Building Ideas
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Sandwich Board If you’ve got a retail location like The North...
Word of Mouth Supergenius Show in July – Get the VerticalResponse Discount!
Our buddy Andy Sernovitz puts on the fantastic show “Word of Mouth Supergenius Show” each year. We’ve gone to it, and we love it so we’re using a word of mouth tactic and telling the world!...
Non-Profits: How You Can Use Twitter and Facebook
Non-profits, you have it tough when it comes to running your business. You’re always short on cash and people to do the work you need to do. That’s why we give non-profit organizations 10,000 free emails per...
5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Case Study: LockPickShop Uses Email Marketing To Boost Facebook Fan Base and Bring in Revenue
We are often asked about successes with email marketing from other businesses so we decided to start publishing more email marketing case studies from various industries. This is a great one about how a the...
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