An Email Marketing Lesson Not to Take from XFINITY
I recently received an email from the newly branded Comcast, XFINITY. They needed a re-branding in big way in my opinion but I’m not so sure a name change is going to cut it. These days you have to...
Read All About It at the VerticalResponse Newsletter Archives Page
I have good news for VR Buzz fans! Now you don’t have to worry if you miss a copy of our weekly email newsletter in your inbox. You can find them all on our newsletter archive page. If you’re not familiar with the...
5 Tips for Dealing with Complaints on Twitter from Mashable
If you’re following your company name and your own name on Twitter, good for you. You’re probably using something like TweetDeck to do this. Don’t you love it when people say nice things about...
Creating Exclusivity & Time Sensitivity – Put It to Work for Your Business
As business owners we’re always looking for ways to turn looky-loos into buyers. Two examples of great ways to use both exclusivity and time sensitivity are Gilt Group and Rue La La. My team here at...
Inc.com: CEOs Have More Clients Than Anyone
My latest article is up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, CEOs Have More Clients Than Anyone. Take a look at the variety of clients a CEO has and how to try and make them happy....
11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean....
Interview with Janine Popick on XLRQ Radio – Embrace The Noise
I was lucky enough to be interviewed by Michael Scott, one of the leading Internet Broadcast producers in business communications (plus he’s got a great voice to boot!) He’s got over 20 years of...
How to Create a Successful Email Newsletter – Webinar Q&A
We had a fantastic turn out for our How to Create a Successful Email Newsletter webinar recently, thanks to everyone who attended. There were so many great questions that we couldn’t answer all of them, so...
Great Example of How to Use Direct Mail Postcards
With all of this talk about social media and email marketing these days, we sometimes forget about the “old school” way of marketing. Direct mail still works for a lot of businesses so you...
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