Get Into Gmail’s New Priority Inbox
Our Deliverability Manager Kiersti, talked to us about the new feature Google will be rolling out with Gmail in the coming weeks. It’s called the Priority Inbox. Basically, Google is looking at how your...
3 Tips to Help Convert Your New Peeps!
I asked our Conversion Marketing Coordinator Megan Buell to tell me a little bit about the nuggets that she has uncovered to convert our free “trialers” or “prospects” to paying customers. Her number one goal is to...
Newbie to Advanced: How to Track What People Are Saying About Your Business Online
You probably have a Twitter account and you most likely have a Facebook page for your biz. You’re doing a great job building your followers and messaging them about upcoming specials and fun things going on...
How to Read Your B2B Customers & Close Deals
When you are selling to a business, you need to read your customers and prospects to make the most out of a deal. Once you know their habits and buying patterns, it’s a good idea to make notes in your CRM...
Women’s Initiative Entrepreneur of the Year Awards Winners Announced – VerticalResponse is a Winner!
In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email...
6 Customer Service Changes You Can Make NOW to be Holiday Ready
The holidays are right around the corner and you know you’ve got to make the most of them, especially if you’re in the retail industry. One of the biggest ways you’ll win new business this season...
Join Us On Twitter To Talk Social Media + Email Marketing!
One of the things I love about social media is that there is always something new coming around the bend. One of the newest innovations are ‘Twitter Chats.’ These are live, up-to-the-minute streaming...
Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!
Here is a list of upcoming (mostly US) holidays and observances for your email marketing calendars to help you get ready for the season. And don’t forget, sales don’t always have to be for the...
Inc.com: The Importance of Goal Setting for Your Employees
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, The Importance of Goal Setting. Your employees would love to know what they can do to not only be successful...
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