What is a Loss Leader and How Can You Use it In Your Email Marketing
Wikipedia defines “loss leader” as “a product sold at a low price (at cost or below cost) to stimulate other, profitable sales.” I thought about this subject because I was looking through my...
Who Else Wants to Write Better Email Copy?
VR Retention Marketing Specialist, Amber Ricchetti, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy....
20 Holiday Subject Lines that Light Up the Inbox
A few weeks ago I did a blog post on 10 Fab Fall Email Subject Lines, and now that it’s November I wanted to share some eye-catching and open-rate inspiring holiday subject lines that have been delivered to...
I Got Spam Today…
Yeah, we all get some. Normally we trash it pretty quickly. However, today I did something I don’t usually do. I opened it! This subject line caught my eye and I’ll say it, I bit. “Nine Practices...
4 Quick Ways to Give Back and Prosper!
It’s the season for giving so there’s not a better time for your business to give back. First of all, it’s just a good practice for any business. Secondly, it just might give you an upper hand to...
About.com Interview With VR’s Social Media Manager
Our Social Media Manager, Poppy Thorpe was asked to participate in an interview for About.com’s Online Business Section. I thought the interview was full of great email marketing and social media tips that...
Avoid These Gift Certificate Blunders
In light of the looming holiday season where many businesses will offer gift certificates both online and off, I’d like to mention two specific gift certificate-related blunders (imo) that happened to me...
Complement Your Holiday Emails with Direct Mail Postcards
According to a 2010 Retail Email Guide to the Holiday Season, more than 83% of online retailers increased their email volume during November and December of last year. Because competition is high for...
Oh No You Didn’t! How to Avoid Twitter Regret
Averaging 65 million tweets per day, information flies by quickly on Twitter. Until you make that dreaded blunder of a tweet gone wrong. We’ve all done it in a moment of being in a rush, frustration or even...
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