Inc.com: Growth by Involvement at Amy’s Ice Creams
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I attended Inc’s GrowCo Conference where over 500 small businesses attended to get inspired about their businesses and learn...
Email Creation Upgrades at VerticalResponse
What’s been going on behind the scenes at VerticalResponse for the last year? In the last 12 months we’ve devoted a ton of time and resources toward the long-term growth, security and scalability of...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
Social Media Partnerships Can Increase Awareness
One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message...
Include a Link in Your Email for a Good Cause – It Feels Great!
I’ve written about Cause Marketing – Giving Profits to Charity and we’ve seen some great examples of how businesses are doing that for our friends in Haiti and Chile. But, I haven’t written...
7 tips for Using Email to Promote Webinars
Karen Bannan from B2B Magazine posted this interview she had with me on how email can be effective to drive people to Webinars. Email marketing can be a smart way to help people learn more about your company or...
VerticalResponse for Google Apps: Now Available on the Google Apps Marketplace
I’m super excited to announce some really great news, VerticalResponse is one of the first software companies to be a part of the new Google Apps Marketplace with our new product VerticalResponse for Google...
Make a Referral Week – You Can Help Stimulate the Economy Today
I’ve talked about using Email Marketing to Stimulate the Economy, but our friend John Jantsch over at Duct Tape Marketing is taking it to the next level for the second year in a row! Make a Referral Week is...
Upcoming US Holidays and Observances – Mark Your Email Marketing Calendars!
There’s always a holiday right around the corner, and whether it’s a national holiday or not, it could be a great reason to send an email marketing campaign. Here is a rundown of upcoming holidays here in the U.S....
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