Contributing Author

E-Cards – Send Quick Reminders, Thank You Notes & Best Wishes

Sometimes you’re searching for a reason to send an email marketing campaign, or you only have a few things to say. That’s ok! E-cards can be a quick way to send these types of messages. Here are just a...

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15 years ago

The Wine Industry has Social Media Potential

Many of our winery customers do some of the coolest email marketing. I’ve seen gorgeous wine tasting event invitations, the funniest wine cartoons, wine paring suggestions I could practically taste and award...

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15 years ago

3 Ways to Segment Your Lists for Better Results

Want the most out of your next email marketing campaign? Then it’s time for your business to take advantage of a few simple list segmentation ideas to ensure you’re making the most out of information...

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15 years ago

• Social media marketing

Cottonelle is Having Some Marketing Fun – Take the Roll Poll

Cottonelle toilet paper probably doesn’t get a chance to really engage with their customers other than the cooky advertising they do on TV. You know the ones with the bears? But they’ve done something...

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15 years ago

Part II: How VerticalResponse Uses Social Media

Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. I started answering this question in Part I: How VerticalResponse Uses Social Media where...

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15 years ago

Case Study: ValuePetSupplies Increases Revenue Ten-Fold with Email Marketing to Customers

At VerticalResponse, we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what...

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15 years ago

• Small business marketing

Great Word-of-Mouth Idea for B2B Marketers

Jo Large, our PR person here at VerticalResponse, got a great package this week from a company called Vocus, an online PR Software company we don’t currently use. Jo had recently downloaded a white paper from...

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15 years ago

Part I: How VerticalResponse Uses Social Media

Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. The answer is lots of ways. So here’s part one of an overview of our social media...

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15 years ago

• Small business marketing

5 Simple Step Marketing Plan To Grow Your Business

I talk to business owners all the time about how to use different marketing tactics to help their business grow. Most of you are too busy to think about all of the things you need to do to market your product or...

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15 years ago