Lessons in Word-of-Mouth Marketing
Last week I attended the Word-of-Mouth Supergenius Conference that was put on by our friend Andy Sernovitz from gaspedal in Chicago. This conference with its 12 how-to classes, 6 author lunches and 12 real-world...
Take a Tip from Restaurants on Email Marketing & Social Media
If you’ve got a business that requires getting the word out to customers on a daily or weekly basis, using email marketing with social media can lead to a winning combination. One industry that can thrive on...
Promoting Your Business By Showing Appreciation for Another Business
Last week, while doing a search for “VerticalResponse” on Twitter, I stumbled upon a very smartly crafted Tweet. It had 2 key elements, it mentioned what the customer’s end goal was and it...
Cause Marketing: Giving Profits to Charity
I recently walked into a holiday decoration store in a mall. Neat ornaments, nice decorations, and since it was a new store I told the gentleman behind the counter that it was a great place. “Thanks”,...
How to Make Money From Your List – Co-Registration Done The Proper Way
If you’ve got people signing up with your opt-in form on your site, you might be able to make a bit of cash during your sign up process. How? If you know another business that would pay you each time someone...
How Small Businesses Are Planning to Spend on Marketing in 2010 – Part 2 of Our Survey is Here!
Drum roll please… the second part of our survey to 831 small businesses is here! We released the results on 2010 marketing spend for areas such as email marketing, social media, online banner ads and search engine...
Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...
Motivate Employees to Get Email Addresses – Just Not This Way
I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE language, folks) to his employees for not collecting email addresses. In fact, if they don’t collect at...
A Friendly Suggestion to Our Competitor
I’m all about getting new business, but we’ve tried to steer clear of going after our competitor’s customers because we think there are enough businesses out there that need email marketing...
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