Staying Out of the Junk Folder: Tips for Engaging New Consumers
Do you have an email marketing strategy? Email marketing is a strong part of a digital marketing strategy. Many businesses prioritize social media presence and sharing. However, email marketing can be a great move...
That’s My Brand! Building an Identity With Email Branding
Building long-term relationships with email subscribers build trust. With 81% of consumers needing trust to buy from a brand, your email branding can cultivate this kind of relationship. How can you integrate brand...
12 months of inspiration for engaging with your email subscribers
Surprise and delight customers with these creative email campaign ideas for 2016.
3 reasons why you should write CTAs from the reader’s point of view
Have you tried using the first person in your CTA copy? Inserting an "I" instead of "you" may boost email clickthroughs and conversions.
A Creative Touch: How and When to Use GIFs in Emails
Are you toying with the idea of adding GIFs to your email marketing campaigns? Perhaps you want to try it but are afraid it might seem a little unprofessional. Well, did you know more than half of internet...
7 Email Analytics Concepts You Should Get Familiar With
Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn’t always as straightforward as it seems, especially if...
Nice Save! When to Send Email Coupons to Your Customers
Did you know that 50% of people are more likely to visit a store if they have received a coupon? If you’re looking to drive sales and clicks, email coupons are a top strategy. Emails containing coupons are...
Capture customers’ hearts and sales this Valentine’s Day with email marketing
Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by...
3 easy steps to your first email drip campaign (that sells on autopilot)
Learn how to set up an effective automated drip email campaign for your small business in three easy steps.
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