New Report: Email Spending to Hit $2B by 2014
I was recently reading Direct Magazine and my good friend and editor Ken Magill published an article about the state of email marketing spend. David Daniels an analyst from Forrester Research talked about their...
10 Ways to Get More Clicks in Your Email Campaigns
We all want our recipients to open our email campaigns, right? But it’s what happens after the open we’re truly concerned about. We want our recipients to read our articles and take action whether...
Great Example of Time Sensitive Email
Neiman Marcus sends out a daily email, and close to holidays it’s even more often than that. It may be pushing the limits for number of emails sent, but they do have some great ideas that perhaps your...
Partner With Another Business – Get More Customers
A while ago I started my application for Clear. I travel a lot and with Clear I won’t have to stand in security lines at airports. I’m sure I’ll have to give up any and all identifiable...
The Wrong Way to Handle Unsubscribes
I got an email the other day from what appeared to be a non-profit organization requesting donations for their cause. Normally this would be fine, however I never signed up to receive their information, I’ve...
Deliverability and Your Email Campaigns – What You Need to Know
As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It’s not only infuriating it’s time consuming as well. On top of this, phishing and...
As Newspapers Shut Down, Small Businesses Need Email
I was just having a conversation about the newspaper industry with Cindy our Marketing Analyst. These are terrible times for the Rocky Mountain News, the San Francisco Chronicle may close its doors, and newspapers...
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....
Two Easy Steps To Smarter Email Marketing
Are you tired of talk of the tough economy? As our new leadership says, it’s going to get tougher before it gets better. So now is actually the time to “think outside the box” or at least think beyond what you...
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