The Wrong Way to Handle Unsubscribes
I got an email the other day from what appeared to be a non-profit organization requesting donations for their cause. Normally this would be fine, however I never signed up to receive their information, I’ve...
Deliverability and Your Email Campaigns – What You Need to Know
As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It’s not only infuriating it’s time consuming as well. On top of this, phishing and...
As Newspapers Shut Down, Small Businesses Need Email
I was just having a conversation about the newspaper industry with Cindy our Marketing Analyst. These are terrible times for the Rocky Mountain News, the San Francisco Chronicle may close its doors, and newspapers...
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....
Two Easy Steps To Smarter Email Marketing
Are you tired of talk of the tough economy? As our new leadership says, it’s going to get tougher before it gets better. So now is actually the time to “think outside the box” or at least think beyond what you...
Get Your Valentine’s Day Email Ready!
I posted this exactly a year ago but thought it was worth posting again (no, I’m not being lazy!). We just got through some major holidays but now it’s time to start over. Your first mission? You need...
An Explanation of VR’s “Reply-To” email address … What is vresp.com?
We get this question all the time, why does my email marketing campaign have a reply-to with a vresp.com domain? Well that’s a question with a few levels of answering so let me start. 1. Reputation – First of...
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