I Got Spam Today…
Yeah, we all get some. Normally we trash it pretty quickly. However, today I did something I don’t usually do. I opened it! This subject line caught my eye and I’ll say it, I bit. “Nine Practices...
Why You Should Include an Opt-In Form in Your Email Messages
Every business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might...
How to Collect Lead Info When You Give Something Free
Every business wants to get more email marketing leads right? We all need more exposure to potential and more customers to grow our businesses. One idea to get more leads in the door is to give something away for...
Time Saving Ideas for Your Holiday Email Marketing
Business owners and shoppers alike want to save time during the holidays. Shoppers are shopping online to avoid crazy crowds, shipping products themselves and gift wrapping. Business owners need to think about...
Women’s Initiative Entrepreneur of the Year Awards Winners Announced – VerticalResponse is a Winner!
In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email...
Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!
Here is a list of upcoming (mostly US) holidays and observances for your email marketing calendars to help you get ready for the season. And don’t forget, sales don’t always have to be for the...
Read All About It at the VerticalResponse Newsletter Archives Page
I have good news for VR Buzz fans! Now you don’t have to worry if you miss a copy of our weekly email newsletter in your inbox. You can find them all on our newsletter archive page. If you’re not familiar with the...
Creating Exclusivity & Time Sensitivity – Put It to Work for Your Business
As business owners we’re always looking for ways to turn looky-loos into buyers. Two examples of great ways to use both exclusivity and time sensitivity are Gilt Group and Rue La La. My team here at...
Email Delivery: Understanding Response Rates
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 & 2 of our ongoing email deliverability information. Today she’ll be talking email response rates and what they all mean....
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