Women’s Initiative Entrepreneur of the Year Awards Winners Announced – VerticalResponse is a Winner!
In August, I was lucky enough to receive an award from the Women’s Initiative for Self Employment here in San Francisco for Entrepreneur of the Year. Needless to say I’m pretty excited! I founded my email...
Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!
Here is a list of upcoming (mostly US) holidays and observances for your email marketing calendars to help you get ready for the season. And don’t forget, sales don’t always have to be for the...
Read All About It at the VerticalResponse Newsletter Archives Page
I have good news for VR Buzz fans! Now you don’t have to worry if you miss a copy of our weekly email newsletter in your inbox. You can find them all on our newsletter archive page. If you’re not familiar with the...
Creating Exclusivity & Time Sensitivity – Put It to Work for Your Business
As business owners we’re always looking for ways to turn looky-loos into buyers. Two examples of great ways to use both exclusivity and time sensitivity are Gilt Group and Rue La La. My team here at...
Email Delivery: Understanding Response Rates
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 & 2 of our ongoing email deliverability information. Today she’ll be talking email response rates and what they all mean....
San Francisco Giants: Nice Thank You Email
I was fortunate enough to attend Opening Day baseball here in San Francisco. The day after the game, we got a great email from the San Francisco Giants thanking us for coming to the game. I just though it had some...
Email Delivery: Authentication, Reputation and Feedback Loops, What it All Means
Our Email Delivery Manager, Kiersti Esparza, has written a few blog posts about how we get your email into your recipient’s inbox. From the time you click “launch”, there’s a ton of hard...
Monthly List Building Ideas – 5 Ways to Build Your Email Marketing List
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Use Facebook – Each week send an email through Facebook to your...
Happy 9th Anniversary VerticalResponse
It’s been 9 amazing years that VerticalResponse has been around and I’m proud to run such a wonderful business that focuses on helping small businesses look like giants, AND helps non-profit...
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