San Francisco Giants: Nice Thank You Email
I was fortunate enough to attend Opening Day baseball here in San Francisco. The day after the game, we got a great email from the San Francisco Giants thanking us for coming to the game. I just though it had some...
Email Delivery: Authentication, Reputation and Feedback Loops, What it All Means
Our Email Delivery Manager, Kiersti Esparza, has written a few blog posts about how we get your email into your recipient’s inbox. From the time you click “launch”, there’s a ton of hard...
Monthly List Building Ideas – 5 Ways to Build Your Email Marketing List
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Use Facebook – Each week send an email through Facebook to your...
Happy 9th Anniversary VerticalResponse
It’s been 9 amazing years that VerticalResponse has been around and I’m proud to run such a wonderful business that focuses on helping small businesses look like giants, AND helps non-profit...
3 Ways to Segment Your Lists for Better Results
Want the most out of your next email marketing campaign? Then it’s time for your business to take advantage of a few simple list segmentation ideas to ensure you’re making the most out of information...
Grab an Email Address With a Popup Window
If you’re using best practices like Branders, you’ve got an email marketing newsletter sign-up form on every page of your website. You collect email addresses at your counter before someone leaves and...
Was the White House Spamming?
You may have heard the brouhaha about the Obama administration sending an email marketing campaign out to millions of recipients last week regarding the health care reform. During a press conference Fox News...
Why a Text Version of Your Email is Important
I know, as you who build your email marketing campaigns, you need to get through it fast so you can move onto important stuff like running your business. I get it. But I think it’s time to tell you why you...
5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you...
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