Send Your Next Email Campaign to Celebrate American Food Holidays
I got an email from Boudin Bakery today. For those of you who don’t know Boudin, they are a San Francisco staple. If you come to “Frisco” (can we bring that word back btw?) and don’t have...
Rockstar Takeaways from the 2011 Email Marketing Summit in Sin City
Last week three of VR’s marketing managers attended the MarketingSherpa Email Summit 2011 in Las Vegas. The trio not only took on Sin City in style (they networked and socialized with other summit attendees...
Email Resolutions You Can Keep
By the second week of January a lot of resolutions have been made, and quite a few have already been broken or forgotten. I have a few email resolutions that will be easy for you to make and keep this year and...
Keep One Eye On the Horizon Because the Holidays Aren’t Over Yet
When the winter holidays came to a close, I was looking forward to switching gears, slowing down, and taking some time to come back to center. And it felt nice…until I looked at my calendar and was reminded...
How to Make the Best Use of An Email Signature
So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on...
I Got Spam Today…
Yeah, we all get some. Normally we trash it pretty quickly. However, today I did something I don’t usually do. I opened it! This subject line caught my eye and I’ll say it, I bit. “Nine Practices...
Why You Should Include an Opt-In Form in Your Email Messages
Every business is focused on building their lead lists, their customer base, their email marketing lists and their social media followers. And chances are that you’re sending out email campaigns. So you might...
How to Collect Lead Info When You Give Something Free
Every business wants to get more email marketing leads right? We all need more exposure to potential and more customers to grow our businesses. One idea to get more leads in the door is to give something away for...
Time Saving Ideas for Your Holiday Email Marketing
Business owners and shoppers alike want to save time during the holidays. Shoppers are shopping online to avoid crazy crowds, shipping products themselves and gift wrapping. Business owners need to think about...
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