Neat Email Marketing Idea – Get them Re-Interacting!
I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last...
Quick Tip! Email Marketing Rendering on Mobile Devices
If you don’t know by now that a pretty large percent of your readers open up your email on their email device, you’re missing out on a pretty big opportunity in our humble opinion. You do it yourself...
How to Create a Successful Email from Head-to-Toe
Ever wonder what makes an email look great and work successfully? You probably have, we get this question a lot. To help answer that question we’re going to go through an email from head-to-toe and point out...
Perils of Sending Image-Only Email Marketing Campaigns
Great artwork! Too bad their first line of “text” was their unsubscribe message… …because the pre-header is made...
Use Live Video in Your Email & Increase Engagement
Many of us have considered using live video in our emails to engage our readers in a unique way. In the presentation titled, Video Email: When, Why, and How, the Email Experience Council (EEC) offers an impressive...
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Email marketing is an ever-evolving...
Business Meeting Etiquette: 8 Pet Peeves
Do your days consist of meeting after meeting? Master these eight don'ts to stay focused and distraction-free.
How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
How Mobile is Your Marketing? 4 Tactics to Try Today
We’ve come a long way since the first mobile phone call was made in 1973. Back then, the mobile phone weighed a hefty 2 pounds and cost nearly $4K! Fast-forward to 2012 and 70% of the world’s population has a...
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