Mythbusters: Do Old Wives’ Email Marketing Tales Hold True?
Mythbusters: Do Old Wives’ Email Marketing Tales Hold True? is the first in a new blog series where we tackle and debunk common myths in email and social marketing. Email marketing is an ever-evolving...
Business Meeting Etiquette: 8 Pet Peeves
Do your days consist of meeting after meeting? Master these eight don'ts to stay focused and distraction-free.
How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
How Mobile is Your Marketing? 4 Tactics to Try Today
We’ve come a long way since the first mobile phone call was made in 1973. Back then, the mobile phone weighed a hefty 2 pounds and cost nearly $4K! Fast-forward to 2012 and 70% of the world’s population has a...
We Want You! Call for Customer Submissions
If you’re a frequent reader of this blog, you may have noticed some new recurring features over the last few weeks. In VerticalResponse Customers We Admire, we take a look at VR customers who are getting it...
Effective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild...
Clicking Send is Just the Beginning – Put Your Reporting to Work
Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a...
A Simple Email “cc” Could Lose You Business
If you’ve got internal people on an email and you’re cc-ing a few, that’s one thing. But when you start to “import a list” of outside people, you could find yourself in deep trouble.
Do Your Email Lists Deliver?
2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...
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