Do Your Email Lists Deliver?
2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...
Holidays You Don’t Want to Forget to Remember
How sharp would you say your memory is? I’d compare mine to that of a spoon. I never remember birthdays (sorry Dad), my grocery store list (I write it out, but forget to bring it with me), and I constantly...
CAN-SPAM, Canadian-style!
Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act of 2003, came under fire as it faced strong lobbying from local businesses, who are looking...
Email Marketing Tips from a VR Insider
Pssst! Wanna hear the low-down on VerticalResponse? As the newest VR Marketing Coordinator, and your personal VR insider, I have some fresh-faced findings I think you might find interesting. I took what I learned...
Growing Your Email List Can Be a Piece of Cake
Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
Fab Fives of VR Marketing Blog Posts
Cinco de Mayo is almost here, and to celebrate I’m sharing our fabulous blog posts that include the number 5. There were 11 in the last year alone! Check ’em out and discover ways to add a little flavor...
Top subject lines for a birthday loyalty program
Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in...
VerticalResponse Turns 10!
I never dared to imagine that on an extended vacation in Burgundy, France, joined by my husband and two basset hounds, that the concept we dreamed up would grow to be a 10-year-old company that we call...
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