How to Read Your B2B Customers & Close Deals
When you are selling to a business, you need to read your customers and prospects to make the most out of a deal. Once you know their habits and buying patterns, it’s a good idea to make notes in your CRM...
6 Customer Service Changes You Can Make NOW to be Holiday Ready
The holidays are right around the corner and you know you’ve got to make the most of them, especially if you’re in the retail industry. One of the biggest ways you’ll win new business this season...
Inc.com: The Importance of Goal Setting for Your Employees
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, The Importance of Goal Setting. Your employees would love to know what they can do to not only be successful...
An Email Marketing Lesson Not to Take from XFINITY
I recently received an email from the newly branded Comcast, XFINITY. They needed a re-branding in big way in my opinion but I’m not so sure a name change is going to cut it. These days you have to...
Create an Archive Page of your VerticalResponse Newsletters
We recently created an archive page for our VR Buzz weekly newsletter, and it was so easy that we want to share with you how to make one of your own! Here is what you’ll need: A hosted version of your VR...
Inc.com: CEOs Have More Clients Than Anyone
My latest article is up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, CEOs Have More Clients Than Anyone. Take a look at the variety of clients a CEO has and how to try and make them happy....
11 Email Marketing Terms You Need to Know
As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know. So I decided to pick 11 email marketing terms and give you the low down on what they mean....
How to Create a Successful Email Newsletter – Webinar Q&A
We had a fantastic turn out for our How to Create a Successful Email Newsletter webinar recently, thanks to everyone who attended. There were so many great questions that we couldn’t answer all of them, so...
Great Example of How to Use Direct Mail Postcards
With all of this talk about social media and email marketing these days, we sometimes forget about the “old school” way of marketing. Direct mail still works for a lot of businesses so you...
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