Avoid Buzzwords in Your Marketing & Sales and Increase Your Response
I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...
How Respecting Competition Wins Business
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...
June Monthly Email List Building Ideas
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Sandwich Board If you’ve got a retail location like The North...
5 Tips for Winning Back Customers
If you’ve got customers that have never left you for another competitor good for you! But I don’t believe you. It happens to the very best of businesses. Business should always be focused on getting new...
Get a Higher Open & Click Rate with Pre-Header Links
Your recipients are getting your email marketing campaigns in various email readers and on mobile devices and many of them are making decisions on whether to read them in a split second. They look at who the email...
Email Delivery: 6 Tips for Delivering B2B Email
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 2 of our ongoing email deliverability information which focused on Email Delivery: How Your Email Looks in Different Email...
May Monthly Email List Building Ideas
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Street Fairs! – Summer weather is here! If you participate in...
Use Buttons Instead of Links and Increase Your Clicks
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of...
Announcing the VR 500 – Email Marketing Excellence Awards
We all love it when small businesses grow, right? Well today I’m super excited to announce the quarterly VR 500 awards! It our way of acknowledging our customers for using email to grow their business. For...
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