Book Launches Today: The Referral Engine – Teaching Your Business To Market Itself
Normally I don’t do a ton of book promotions, but this one is different. It’s a wonderful book by our friend John Jantsch, author of Duct Tape Marketing and now The Referral Engine. This book is full...
Cinco de Mayo! Our 15 “Fives” from VerticalResponse for Marketing Your Biz
In honor of Cinco de Mayo, we’ve compiled a list of our marketing blog posts and free marketing guides that include the number 5. Take advantage of these 15 ways to add a little spice to your marketing with...
Net Promoter Score – What it is and How it Can Help Your Business
I was listening to a news conference today about the merger between United Airlines and Continental. Reporters were asking the CEO’s of both companies some questions about it and I caught an answer from the...
MediaPost On “5 Steps To Better Small Biz Marketing”
From time to time I like to share articles that have good advice for small business marketing, whether it’s related to email marketing or not. Today we came across a MediaPost article called “5 Steps To Better...
April Monthly List Building Ideas – 5 Ways to Build Your Email Marketing List
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Retail Packages – If you’re shipping products,...
Small Business Tax Day Survey – Are You Getting a Refund This Year?
Today many small businesses around the country are busier than ever—as April 15 is here! For those of you interested in how other VerticalResponse small business customers are faring this tax season, we wanted to...
B2B Sales Pitching: Why Soft Selling Works
If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the...
GrowCo: How to Finance Anything
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I recently attended Inc’s GrowCo. Conference where over 500 small businesses attended to get inspired about their businesses...
Inc.com: Growth by Involvement at Amy’s Ice Creams
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I attended Inc’s GrowCo Conference where over 500 small businesses attended to get inspired about their businesses and learn...