Step by Step Guide: How to Pack the House for Your Event
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the...
Have You Thanked Your Customers Lately?
We all forget our manners from time-to-time. Myself included! So I’m not trying to play Ms. Manners or even Ann Landers, but I do think it’s important to remember to say a full-hearted “Thank...
10 Tips for Having the Best Webinar Ever
If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free...
7 Tips for Recognizing Your Peeps
Employee recognition is a much talked about, but often overlooked part of the workplace. Recognizing and rewarding your employees can be a slippery slope to navigate and sometimes it seems that managers either get...
Affiliate Marketing – An Easy way to Earn Extra Cash
If you’re not familiar with Affiliate Marketing, let us demystify it for you. Basically, you have an Affiliate (your business) that helps promote another company (a Merchant). Basically you get paid every time you...
What is a Loss Leader and How Can You Use it In Your Email Marketing
Wikipedia defines “loss leader” as “a product sold at a low price (at cost or below cost) to stimulate other, profitable sales.” I thought about this subject because I was looking through my...
Who Else Wants to Write Better Email Copy?
VR Retention Marketing Specialist, Amber Ricchetti, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy....
20 Holiday Subject Lines that Light Up the Inbox
A few weeks ago I did a blog post on 10 Fab Fall Email Subject Lines, and now that it’s November I wanted to share some eye-catching and open-rate inspiring holiday subject lines that have been delivered to...
5 Common Email Mistakes to Avoid
VerticalResponse provides tools and resources to help you create your emails and get them delivered to your subscribers inboxes. And, we pesonally approve every email sent out through our system. Yep, you heard...
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