Who Else Wants to Write Better Email Copy?
VR Retention Marketing Specialist, Amber Ricchetti, recently attended a DMA copywriting seminar in NYC. She came back with a ton of great insight, ideas and tips on how to improve our email and online copy....
20 Holiday Subject Lines that Light Up the Inbox
A few weeks ago I did a blog post on 10 Fab Fall Email Subject Lines, and now that it’s November I wanted to share some eye-catching and open-rate inspiring holiday subject lines that have been delivered to...
5 Common Email Mistakes to Avoid
VerticalResponse provides tools and resources to help you create your emails and get them delivered to your subscribers inboxes. And, we pesonally approve every email sent out through our system. Yep, you heard...
4 Quick Ways to Give Back and Prosper!
It’s the season for giving so there’s not a better time for your business to give back. First of all, it’s just a good practice for any business. Secondly, it just might give you an upper hand to...
Avoid These Gift Certificate Blunders
In light of the looming holiday season where many businesses will offer gift certificates both online and off, I’d like to mention two specific gift certificate-related blunders (imo) that happened to me...
Complement Your Holiday Emails with Direct Mail Postcards
According to a 2010 Retail Email Guide to the Holiday Season, more than 83% of online retailers increased their email volume during November and December of last year. Because competition is high for...
Helpful Blogging Advice – Write The Way You Talk!
I’ve blogged a lot about the importance of having a blog for your business (check out my post: Start Blogging! 10 Reasons Why You Think Time Wasted Might Be Time Well Spent), but the actual writing part seems...
10 Resources to Get a Perfect 10 on Your Email Marketing
In honor of 10/10/10, here’s a list of 10 VR 10s – including blog posts, guides, webinars and resource lists – to help you get a perfect 10 on your email marketing. Top 10 Reasons You Should Use Twitter...
Top 10 VR Blog Posts from Q2 & Q3
Q4 is almost here, and the pace has picked up as people race to prepare for the holidays and new year. Here’s a list of the most popular VR Marketing Blog Posts (in order of popularity) from the last 6 months to...