Top 10 VerticalResponse Guides
Each month the team at VR publishes a new guide focused on email marketing, social media and other topics to help our customers learn new skills and maximize their marketing potential. Last year these marketing...
5 Ways to Get More Action from Your Call-to-Action
The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...
3 Ways to Get Feedback from Customers – And What to Do With It!
I was recently talking to a small business restaurant owner who wasn’t very web savvy. However, after we ate a good meal she said, “Make sure you Yelp us!” She then went on to say, “I wish...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Keep Customers Coming Back with Loyalty Programs
Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend...
Behind the Scenes with a VR500 Email Award Winner
Taylor Dance Center is the third place winner of the 2010 Q4 VR500 Awards for Email Marketing Excellence! We went behind the scenes with them and conducted an interview about their email marketing program. Melissa...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
How Small Biz Can Think Big – Interview with VerticalResponse CEO, Janine Popick
As VerticalResponse celebrates its 10th birthday, my team thought it would be great to host a webinar and share some of our experience from a decade in business. Our Director of Retention & Conversion...
5 Ways to Help Your Customers Fall In Love with Your Business
Valentine’s Day. Some people love it, and others not so much. But regardless of how you feel on a personal level, it’s a great opportunity to use email marketing to let your customers know you...
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