U-Verse – Is Comcast Helping AT&T Build their Brand?
I’m a firm believer in the theory that competition is good. It keeps you on your toes, it fosters creative thinking, and it can even make you go the extra mile. Competitors can also help you. If they’re...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
The Ultimate Direct Mail Lead-Generation Piece!
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail – for some...
Facebook Deals: Kind of a Big Deal
Are you looking for new ways to use online marketing and social media to build your business? If you’re reading this blog, then you just might be! In that case, you may want to pay particularly close attention to...
Create a Great Meetup in 4 Easy Steps
In this day and age – from real-time Twitter updates to Facebook statuses – everyone is moving at the speed of light. But when it comes down to making meaningful connections, nothing beats face time and...
Lesson from a VR500 Winner: Display Your Award & Get More Email Sign Ups
Every quarter we honor VerticalResponse customers for their email marketing excellence via our VR500 award program, and from time to time I like to feature winners who do cool things to celebrate their success. A...
Got Questions About Using VR for AppEx?
Whether you’re an experienced user or just getting started, we’ve compiled some of the most commonly asked questions to help you make the most of your integration. Read below for helpful tips and...
11 Small Words that Crowd Your Copy
We talk about copywriting at VR because it’s integral to any marketing. Whether you’re writing an email, website copy, online ad, Twitter Tweet, Facebook post, or blog post, you’re communicating...
Small is the New Big – Take a Lesson from Ace Hardware
I was watching TV the other day and I saw this really great commercial from Ace Hardware. Even though they’re a pretty big company, they tend not to have really big stores. When you go to an Ace Hardware...