5 Ways Your Email Marketing is Like a Marriage
I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...
Cast Your Vote for the 2011 Small Business Influencer Awards
In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...
Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business
I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...
Social Media Didn’t Kill Blogs: 5 Reasons Blogs are Still Cool
In June the VerticalResponse marketing team presented a “Quick Tips for Effective Email Marketing and Social Media Copywriting” webinar, and received some great questions from the audience. Most...
Why An Email Sucks and How to Make it Rock!
We all get hundreds of emails each day between our work and personal inboxes, so what does that mean? Competition for your readers’ attention is fierce. So why do so many emails in our inbox suck? I have a...
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...
The Scoop on Google’s +1
You’ve heard of the term “my +1” right? Well, Google recently introduced a new function with the same idea. According to Google, +1 is shorthand for “this is pretty cool” or “you...
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
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