How Much is TMI on Your Website?
The following post is the latest installment by Janine Popick for the Inc. com Girl Power: Female CEOs blog. Yep, I did the unthinkable. I put my e-mail address on my company’s website. Most people say...
iMedia Connection: Why Free Trials Can Pay for Themselves
I recently guest blogged for iMedia Connection, and wrote a post called “Why Free Trials Can Pay for Themselves.” If you’re serious about your business, the idea to give away your product or...
Why Storytelling is Important + Other Lessons from Content Marketing World
Last week I had the good fortune of attending Content Marketing World in Cleveland, OH. Not only was I surprised and delighted by the city itself, but I was blown away by the excitement, enthusiasm and knowledge of...
5 Steps to Measure Your PR Efforts
Five simple steps to track and measure how much bang you’re getting from your PR bucks.
30 Easy Events for Your Business
With the recent launch of VerticalResponse Event Marketing, I want to share a list of possible events for businesses of any kind. Here are 30 ideas to get you started: Loyal Customer Parties Award Ceremonies and...
Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...
A Happy Mailbox Surprise
Checking my mailbox doesn’t have the same allure it did when I was younger. What once brought letters from pen-pals, birthday cards with checks, and gifts from Nana, now brings bills. And more bills. But, I...
6 Ways to Help Your Press Releases Get Found
Thanks to the Internet, you can distribute a press release through an online newswire service and it will be re-posted on various news websites. The challenge is how to increase the chances of your releases...
Inc.com: Internal Communications to Employees – How Much Is Enough?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. Here’s an excerpt: When you get to a certain size of company, controlling communications can be tough. Even if you’ve got 20 people,...
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