Setting Expectations with Your Customers this Holiday Season
Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I...
How Virgin America Soars with Proactive Communication
I’m an advocate of Virgin America airlines for a number of reasons ranging from their new airplanes, the in-flight entertainment and WIFI, the food & bevies and of course, the on-time arrivals and...
Inc.com: Two Tough Questions from Women in Technology
At a recent Startup Weekend event, an impromptu gathering with young women in tech brought up some interesting questions.
Save the Date! – Holiday Mailing Deadlines You Don’t Want to Miss
Let’s just throw it out there and admit the holidays are a little hectic. Malls are crowded, lines are long, and “Santa Baby” is inevitably going to be branded into your brain for the next 3+...
Small Business CFOs: Do You Need One?
I just published an article on the Huffington Post and wanted to share it with you. Here’s a brief excerpt: It’s a growing pain that many small businesses have. Company founders and CEOs are rarely...
Yep, It’s Holiday Prep Time Again
As much as we love the holidays for the opportunity to spread cheer, participate in festivities, share warm fuzzy moments and declare what we’re thankful for, we can’t deny these later months are also...
Inc.com: Thanks for Coming Clean Domino’s; Comcast Should Take Notes!
The following post is the latest installment by Janine Popick for the Inc. com Girl Power: Female CEOs blog. I don’t know about you, but lately I’ve seen a crazy barrage of TV commercials for Xfinity; you know, the...
Great Re-Marketing from Rue La La
It seems like such an easy thing to remember to do, but even the best of us forget to do it. That’s right, segment our customers by what they bought last, and offer them more. The daily deal site Rue La La...
iMedia Connection: Fundamentals for Successful Event Marketing
This is the latest installment from Janine Popick’s blog on iMedia Connection. Events – they can be quite intimidating, especially if you’re the organizer. How do I get the word out? Will anyone show...
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