BlogWorld Expo: Optimize Your Way to Business Blogging Success
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the third in a series of posts on their learnings from the conference. See the first two...
25 Holiday Subject Lines that Dazzled Our Inboxes
As the autumn season leaves, the winter chill brings with it happy holiday vibes and big spending, especially after Nov 1. For business owners, you’ve usually already been prepping for months: ordering large...
Is Occupy Wall Street Good or Bad for Small Business?
We recently sent a short online survey to a portion of our small-business customer base, to see what they thought about the current Occupy Wall Street movement. Here are some of our findings.
Take a Walk into a Testing Wonderland
The word “test” has a natural, negative connotation – it can evoke fear, anxiety, and/or spontaneous outbursts of crying (or maybe that’s just me?), and there’s even a technical term...
iMedia Connection: Cater Your Email Marketing to the Holiday Shopping Phases
How can you make the most out of your end-of-year email marketing? Let the three phases of holiday shopping be your guide.
BlogWorld Expo: 10 Steps to Engaging Online Influencers
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the first in a series of posts on their learnings from the conference. A recurring theme at...
This Holiday Season, Say it with a Postcard
Email marketing is a great way to keep your company, products or service in front of your customers. But this time of year the inbox starts to get pretty crowded. How, then, do you get your customers’...
Inc.com: Areas of Your Business You Should Be Testing
You should be constantly trying new things in all parts of your business to get better results and, in the long run, grow. Here are a few ideas you might try to test.
Take The Stress Out of Holiday Events
One of the more enjoyable things about the holidays, or any time of year, is attending events with friends and colleagues. When you’re the organizer, that joy can be overpowered by all the details involved in...
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