Holiday Wrap Up 2011
With the last minute retail frenzy in full swing, the weekend of Christmas and Hanukkah shaped up to be an action-packed one in inboxes stretching from South Florida all the way to the North Pole! According to our...
3 Emails To Send Before 2012 Arrives
Just because 2011 is rolling to a close doesn’t mean you should sit back and pop the cork on thatbottle of bubbly – yet! Consider sending one or more of these three emails below before the ball drops...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
Big News! VerticalResponse Acquires Roost™ Social Media Marketing Platform
I’m super excited to let you in on some great news; VerticalResponse is adding a leading social media marketing platform to our list of powerful tools enabling you to engage with customers instantly; Roost by...
iMedia Connection: How to Win Back Old Customers via Email
Here at VerticalResponse, we've seen businesses who have "won back" as much as 2 percent of their customers with the right segmentation, messaging and offer. I've rounded up five easy tips that you can use right...
Finish Off Your Year With a Bang: How to Throw an Epic Office Holiday Party
Here at VerticalResponse, we know how to throw a good party. I recently wrote all about our secrets to a successful soiree for the Huffington Post.
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I was given the option to update my mailing address on a few catalogs and magazines I receive. It’s...
The Best & Worst of Black Friday & Cyber Monday Emails
Everyone loves the long Thanksgiving holiday for different reasons. As a lifecycle marketer, Black Friday and Cyber Monday are like the Super Bowl for me. According to our friends over at the Retail Email Blog,...
Put the Green in Any Holiday
I recently received an email from a local florist here in the Bay Area and I thought I’d share this quick post. Since I’ve purchased from them before, I wasn’t surprised to hear from them. Dear...
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