Great Scott! 5 Email & Social Marketing Tips from the Future
VerticalResponse marketing team members, Colleen and Savannah, recently attended the Marketing Sherpa Email Summit in Las Vegas. This is the second in a series of posts on their learnings from the conference. Image...
Learn From the Pros: Facebook Fan Pages We Love
I spend a lot of time on Facebook. A lot. Fortunately for me, it’s part of my job. And between browsing pictures of puppies, kids, and Ryan Gosling, I spend much of my time looking at fan pages for businesses...
3 Tactics to Becoming a Better Salesperson
If you’re in a position to “sell” at your company (and no matter what you do for your company, you should be), then you know it’s not always easy to get the ear of the prospect you’re trying to sell to.
Motivating Employees: 3 Ideas That Just Might Work for You
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. I recently got interviewed by one of my employees who is looking to hone in on his career path. He’s...
Like it, Pin it, Sell It – Why Pinterest Matters for Your Business
Pinterest. Is this a term that makes you scratch your head, or does it describe your latest obsession? I can definitely say around our office, it’s everyone’s latest obsession, and it looks like we’re...
How to Reel in Your Readers with a Table of Contents
As small business owners, we work hard to send out relevant and timely email newsletters to our subscribers with compelling subject lines. Did you know that typical subscribers spend just 51 seconds reading the...
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
New Event Marketing Features – Copy Events, Cause Marketing, and More!
This week we released some new functionality in our Event Marketing product including Cause Marketing & Donations. We also were able to address a few bug fixes that were affecting some customers. We are excited...
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