Like it, Pin it, Sell It – Why Pinterest Matters for Your Business
Pinterest. Is this a term that makes you scratch your head, or does it describe your latest obsession? I can definitely say around our office, it’s everyone’s latest obsession, and it looks like we’re...
How to Reel in Your Readers with a Table of Contents
As small business owners, we work hard to send out relevant and timely email newsletters to our subscribers with compelling subject lines. Did you know that typical subscribers spend just 51 seconds reading the...
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
New Event Marketing Features – Copy Events, Cause Marketing, and More!
This week we released some new functionality in our Event Marketing product including Cause Marketing & Donations. We also were able to address a few bug fixes that were affecting some customers. We are excited...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However,...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
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