5 Things Small Businesses Can Learn from Knitters
I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and...
5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
How to Put the Action in Your Transactional Emails
Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...
Taxi Drivers Get Around Card Fees
Driving a taxi is a small business and a tough one, especially with all those hefty credit card and company fees. But I saw a pretty smart money-saving thing the other day as I was going to pay my cabbie.
Teen Entrepreneurs Win Big: Announcing the Winners of Our Next Teen Tycoon Video Contest
Earlier this year, we launched our search for America's future business superstars with our first "Next Teen Tycoon" online video contest. Here are the three winners.
Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...
6 Steps to Getting the Most Bang For Your PPC Bucks
Search isn't an exact science, but just like with SEO there are techniques to optimizing your SEM/PPC efforts. Here are just a few of them to get you started on the right foot.
Learn When You Want with Our Top 5 Recorded Webinars
Every Wednesday VerticalResponse hosts free webinars to help you learn more about email marketing, leverage social media for your business, learn how to write a killer subject line, create an amazing event and so...
Learn From the Pros: What Small Businesses Can Learn from Gilt Groupe Email Marketing
I recently attended the Email Evolution Conference in sunny Hollywood, Florida. The highlight of the show, besides speaking on how Content is King, was meeting and hearing Jessica Harley, VP of Customer Marketing...
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