Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
Give Your Dashboard a Makeover: 8 Email Metrics That Count
There are so many metrics available to us, yet only a select few are actually useful. Opens, clicks, revenue may inform you, but they are what I would call "raw" numbers. As in, do they really tell you whether your...
5 Things Small Businesses Can Learn from Knitters
I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and...
5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
How to Put the Action in Your Transactional Emails
Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...
Taxi Drivers Get Around Card Fees
Driving a taxi is a small business and a tough one, especially with all those hefty credit card and company fees. But I saw a pretty smart money-saving thing the other day as I was going to pay my cabbie.
Teen Entrepreneurs Win Big: Announcing the Winners of Our Next Teen Tycoon Video Contest
Earlier this year, we launched our search for America's future business superstars with our first "Next Teen Tycoon" online video contest. Here are the three winners.
Measure Twice, Cut Once: Choosing the Right Domain Name for Your New Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on The Huffington Post. Ten years ago when I launched my email marketing company, VerticalResponse, I was lucky not to have any...
Features
Pricing
Partner
Blog
Support
More
Terms of Services
Privacy Policy